YKY GALORE
The Optimistic Store
Employer: The Optimistic Store
Fonction: owner, buyer, branding, merchandising, event manager, visual communication, photoshooting, visual organisation, social media.
City: berlin - Rochstrasse 17 - 10178 berlin
I opened The Optimistic Store in 2012.
Concept store specializes in promoting wearable clothes from young designers and creating a new consumming way to avoid H&M, Primark...
I also worked a lot to make my client assuming their own style and learn how to trust themself.
We had the chance to be nominated as top 10 shop of berlin during fashion week by WeAr Mag.
Some of my designer win prizes like for example Antoniya Ivanova (first prize German Design Award 2016 for her collection Chance of Rain.) Others came from the haute couture and learned in prestigious houses (Dior, Margiela, Yves Saint Laurent) before moving to berlin. Some have developped their talents as costume designers for cinema or video clips. Our hand picked designer got talent and we also often get asked to make featuring with some fashion magazine. The purpose of the shop was to give them an international visibility in a trendy district of berlin, to give them an optimistic feeling and let them focus on their development.
In France i was specialised and recognised to find new trends and i have a good sith sens for it. Many international shopping head hunters contacted me, i even had a proposition to open the store in NYC.
in 2015 iI have also develop my own line of clothing under the name of the store.
