YKY GALORE

Employer: Public Systeme

Brand: BMW

Fonction: art designer, creative designer, branding, merchandising, visual communication.

City: Paris - Cannes

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One of the great marketing campaigns of this millenium, BMW´s The Hire was lauded for its embrace of online marketing and branded content. Bolstered by tangible results and heaps of awards, it also helped launch the career of Clive Owen into the mainstream.

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We organised the event for the projection during Festival de Cannes, on the beach, in presence of actors and filmakers.